Women Dominate Digital

8 Mar

Great article from Beneath The Red Hood concerning the increasing dominance of women as users and consumers in the digital space.  Found these stats particularly interesting.

Here are some interesting statistics on women in the digital age:

– According to Comscore, women are the majority users of social networking sites and spend 30% more time on these sites than men.
55% of mobile social network users are female, according to Nielsen.
More than 70% of Groupon , Zappos and Etsy consumers are women.
60% of digital freelancers (writer, digital artist and web designers) are women.

You can read the full article here. My question?  If so many women are working and consuming in the digital space, why are the majority of decisions made by men?


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Lyz Lenz

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